Plan & Billing Terms

Holstein Inc. DBA “Zerva” · New York · Last updated October 15, 2026

These terms explain how your Zerva subscription is billed. Plan prices are listed on our pricing page. Prices exclude sales tax; where Zerva is required to collect it, tax is calculated at checkout from your business address.

1. Annual and monthly billing

Listed plan prices are the monthly rate when billed annually. Month-to-month billing costs more and can be cancelled at any time, effective at the end of the current billing month. Annual plans are paid for the year in advance.

2. What one plan covers

• Restaurants: one plan covers one location, including every dining room, patio, bar, and private area at that location.
• Salons, barbershops, pet care, and other service businesses: one plan covers one location, priced by the number of staff who work there (1–3, 4–8, or 9 and more). If your staff count moves into a different band, your plan moves with it from the next billing month.

3. Your monthly texting allowance

Restaurant plans that send texts include 1,500 texts a month. Salon, barbershop, pet care, and other service-business plans include 1,000 texts a month. One text is one message to a customer, however long it is.

• Only texts sent to your customers count. Replies from your customers, and alerts Zerva texts to you or your staff, do not.
• The allowance resets on the first day of each calendar month. Unused included texts do not carry over.
• Your texts never stop. If you go past your allowance, your customers keep getting every confirmation, reminder, and “you’re up next” text.

How far do 1,500 texts go?

A typical 50-seat restaurant sends about 1,000–1,400 texts a month, so most businesses never get near the limit.

• 2–3 texts per reservation or appointment — a confirmation and a reminder.
• 2–3 texts per waitlist party — added to the list, then “you’re up next.”
• About 600 bookings or parties a month fit in 1,500 texts — roughly 20 a day.

4. Text packs

If you regularly need more, you can add a monthly text pack on top of your allowance:

• A pack renews monthly with your plan and can be changed or cancelled from the next billing month.
• Rollover: pack texts you don’t use roll over for one month, then expire. Rolled-over texts are used before that month’s own pack texts and do not roll over again.

5. Texts past your allowance

Texts sent past your allowance (included texts, any pack, and any rolled-over texts) are billed at $0.08 per text on your next invoice. We email you when you reach 90% of your allowance and again when you pass it, so it is never a surprise.

6. Auto top-up

Instead of paying per text, your account owner can turn on auto top-up in the Zerva console. Each time you run out, we add 1,000 texts for $29.99, billed on your next invoice, and email you each time we do. Top-up texts are valid for the month they are added and do not roll over. Auto top-up is off unless your account owner turns it on, and can be turned off at any time.

7. Add-ons

Optional add-ons, such as the post-visit thank-you text, Text to pay, and the walk-in waitlist for service businesses, are billed monthly alongside your plan. The post-visit thank-you and Text to pay are available with any plan that sends texts. The website, Google reviews, and social media add-on is available only with the Complete restaurant package.

Text to pay

Text to pay costs $24 a month billed annually, or $29 a month month-to-month, plus a per-payment fee of 1.5% of the amount plus $0.50 for each payment link a customer completes.

• The 1.5% applies to the amount first authorized when the customer completes the link (the card hold or the deposit), not to any later charge against that card.
• A link that only saves a card, with no amount, costs $0.50.
• Links that expire or are never completed cost nothing.
• Per-payment fees are totaled each month and billed on your next Zerva invoice.
• The text carrying the link counts toward your texting allowance like any other text.
• Payments go straight to your own payment processor account. Zerva never holds your customers’ money, and your processor’s own fees still apply.

8. Changes to these terms

We will give you at least 30 days’ notice by email before changing any price or allowance that applies to your plan. Annual plans keep their price until renewal.

Questions about your bill? Email inquiries@getzerva.com.